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Driver Safety Campaign

Show Some Love. Check Your Speed. 

colorful image with campaign slogan "show some love, check your speed"

We have places to go, people to see, and things to get done - whether we are walking, rolling, or driving. Let's show each other some love and check our speeds. Drive 20 Miles Per Hour (MPH) or less near schools and in neighborhoods across Tacoma.


Help Eliminate Traffic Deaths & Injuries

Driving at or below the speed limit protects our community and your loved ones. Almost 80 people are killed or seriously injured in traffic crashes each year in Tacoma—that’s one person every five days.


With your help, we can reduce that number to zero: 

  1. Take the pledge: Print this flyer, sign the pledge, and mount it in your business window or on your fridge as a reminder to yourself or others. Take a photo of yourself holding your pledge flyer and share it on social media with the hashtag #VisionZeroTacoma. (English, EspañolTiếng Việt, 한국인Русский, ខ្មែរ (កម្ពុជា។).  
  2. Post a sign: Yard signs remind people driving to check their speeds in the moment. Yard signs are currently prioritized for schools and school families who live near the Lincoln International District, Fern Hill, or near 6th Ave Business District. Yard signs are available, one sign per residence and while supplies last, in English, Spanish, Vietnamese, Korean, Russian, and Khmer (Cambodian). Please contact Senior Transportation Planner, Carrie Wilhleme, to ask about current availability and where to pick one up.
  3. Be a role model:  When you drive 20 MPH or less on neighborhood streets and around schools, you set the example for others. Thank you for showing some love and respect to those around you - whether you know them or not, you are helping to keep them safe.



About this Campaign

As a part of the City of Tacoma's  Safe Routes to School and Vision Zero efforts, the City is working with community members to educate each other about safe driving. These programs also work on planning and constructing physical improvements, like sidewalks, curb ramps, and crosswalks. 


The City of Tacoma's Safe Routes to School team won a grant from the Washington Traffic Safety Commission to create this Driver Safety Campaign. The focus of this campaign is to encourage slowing down and driving the speed limit. The campaign is rolling out in three communities in Tacoma: Lincoln International District, the 6th Ave Business District, and the Fern Hill neighborhood. These areas were selected because  there are great community assets for people to walk to, from, and between, such as schools, parks, and business districts. Yet, these communities experience a high number of collisions.